A Look Back at a Truly Sir Year

Another year has flown by, and what a year it’s been. From memorable stays at Sir Hotels to exciting new openings on the horizon (hello Prague and London), there’s so much to celebrate. A huge thank you to our amazing teams across Europe for making it all happen—and to you, our incredible guests, who joined us from Barcelona to Berlin and Amsterdam. Here’s to another amazing year ahead.

Condé Nast Traveller's Award, Sir Albert

Two years in a row! Sir Albert has been named one of the top boutique hotels in Europe by Condé Nast Traveller's Reader's Choice Awards. Housed in a 19th-century diamond factory, nestled in Amsterdam’s lively De Pijp district, and with 90 rooms that shine brighter than ever, we’re beyond grateful to be considered for another amazing year.

Shifting Landscapes at Sir Victor, Barcelona

Barcelona, a city that has long inspired poets, thinkers, and visionaries with its sun, sea, and mountain backdrop, puts creativity at center stage. At Sir Victor, this spirit came alive with Shifting Landscapes, a breathtaking performance on the streets of Passeig de Gracia, just outside our doors. We hosted an intimate dinner following the event that brought together artists, architects, and creatives to celebrate connection and imagination. Inspired by economist Kate Raworth's ideas on regenerative systems, the evening featured artist Berta-Blanca T. Ivanow, architect Andrea Tusell Falcó, and creative director Maria Banos.

@Eli Apezteguia02
@Eli Apezteguia02

Hide & Seek at Sir Adam, Amsterdam

Amsterdam’s creative scene lit up this year with two editions of Hide & Seek. Hosted on Sir Adam’s rooftop and in The Forbidden Garden, the events paired a stellar DJ lineup with Instagram-worthy views of the IJ River. They brought together a close-knit community of local creatives while spotlighting incredible talent around the city. Keep an eye out for even more exciting parties in the works for next year.

Monopol Magazine x Berlin Art Week Guide at Sir Savigny, Berlin

During Berlin Art Week, we teamed up with Elke Buhr, Editor-in-Chief of Monopol, to celebrate the local art community and hosted an inspiring artist talk at Sir Savigny. As part of our City Insider series, Elke shared her top recommendations for what to see and do in Berlin, offering a fresh, artistic perspective on the city’s vibrant culture throughout an action-packed five days.

© Clemens Porikys

Arriving Soon to Prague and London

We’re ending the year on a high note with two exciting new openings—one in Prague, the creative heart of Europe, and our very first property in London. In Prague, you’ll find 76 beautiful rooms and suites overlooking the Vltava River and the iconic Dancing House, featuring Czech-inspired design and bohemian touches. In London, our new hotel is just steps from Spitalfields Market and Liverpool Street Station, offering warm, inviting interiors, buzzing lounges, and a clever atmosphere that will tempt you to stay awhile. As always, both properties include open spaces perfect for mingling with the city’s most stylish residents and creatives.

Make sure to join Sircle Club for updates on opening dates and special rates coming soon.